In 2014, after years of friendship, Eric Ponsen and Djordje Petrovic decided to start a business adventure called Companies Connected. The idea was to connect companies from The Netherlands with companies in Serbia and grow cooperation between two countries. The Netherlands was chosen since Mr. Ponsen was born there and also had an impressive business background, since he worked for Philips Light Group, Sales Management with Sperry Remington, Chamber of Commerce, Interim Management, he was director and founder of Beauty Line Nederland etc. From 2004 he lived in Serbia, where he met Mr. Petrovic and they became close friends. During his time in Serbia Mr. Ponsen was also doing charitable work for Serbian kids as ambassador of CIS-MED. With more than 30 years of experience in the private business, connections all through Europe and with the support of the Dutch embassy in Serbia, Mr. Ponsen was the perfect person to contact Dutch companies. Mr. Petrovic was born in Serbia and after a successful sports career, he started a private business. He has substantial knowledge of the business situation in the Balkans, so he was a perfect person to contact Serbian companies.

It was not easy in the beginning, since a lot of companies didn’t trust to work with companies from East Europe, but during the time more and more of them became aware of the huge opportunity and the benefits that they can get, so a lot of contacts and business deals were made, and a lot of companies from different countries, besides The Netherlands, started to understand the advantage that this part of Europe can offer. At this moment we have clients across Europe, but also from other continents as well. From the very beginning we worked closely with the Dutch embassy in Serbia, later with the Serbian embassy in The Netherlands, and many other institutions in both countries, who help us to provide our clients the best service they can find in the market.

Unfortunately in 2016 Mr. Ponsen suddenly passed away which was a big shock for everybody. Despite the huge loss Mr. Petrovic decided to go further with the company which he and his friend started, and make a legacy out of it. And as long as our company exists we will keep a loving memory of Mr. Ponsen. Shortly after this tragic event happened, mutual friend of both founders, Mr. Ed Dubbeldam, who also has years of experience in private business, decided to get more involved in the company, and besides the occasional help that he provided before, now he is actively involved in our work.


We help our clients do the business in the Serbian and the Dutch market. If you like to open a company, find potential distributors, suppliers or buyers on these markets, we are the right company for you.

We connect our clients from the EU with companies from Southeast Europe, the part of Europe also known as the Balkans area. If you wish to buy products of high quality, for the best prices you can find in the market, we will find companies who manufacture that specific product, visit them for you, send you samples, negotiate the price, make sure that your order is delivered in time, and you will get your products on your stocks in any country you like.
For our clients in the EU who would like to sell in the Balkans, we will find potential buyers, and help them promote their companies and products in this market.
For our clients in the Balkans who would like to sell in the EU, we provide promotion of their companies and products in the EU market, find potential buyers, and provide shipment for their orders.
We work with the same passion for smaller clients and global, international players alike, focusing on building and maintaining long term relationships.